With a whole lot of garden hoses
Disinformation is one of the most difficult science communication challenges facing society today. False and misleading information can spread rapidly, but the problem is about much more than bad facts. Trust, identity, ideology, psychology, media systems, social networks, and political institutions all influence what people believe, whom they believe, and whether evidence can change their minds.
SCI examines these dynamics through the lens of science communication. Our goal for now is to better understand why disinformation succeeds, how it affects science and public decision-making, and what research and experience can tell us about more effective ways to respond.